About Lauren

Lauren is an EVP, Sr. Creative Director. Lauren’s vast career at BBDO spans 5 Presidential terms and the high-waisted jeans trend (twice). Not to mention every creative category from packaged goods to healthcare.

Most recently, as co-creative lead of the BBDO health team since its inception a decade ago, Lauren helped build the group from the ground up. What started as a single win for Tamiflu, grew into a $30 million group with Lauren and her partner at the helm, pitching and winning every piece of business in their healthcare arsenal including blockbuster brands like Ubrelvy, Entyvio and Botox Cosmetic. Known for creating conceptual, emotional and iconic work, their Vraylar campaign is cited as one of the “ Top ten campaigns of 2021 that reinvented pharma marketing.”

Lauren started her stint as a BBDO copywriter by writing a Visa radio spot for Dollywood. Yes, Dolly Parton’s amusement park. Over the next two and a half decades she rose through the ranks in the ultra-competitive BBDO consumer world, one of a handful of female creatives to achieve EVP creative status.

Her client experience ranges from healthcare, (Vraylar, Ubrelvy, Tagrisso, CSL Plasma), to finance (Visa, E*Trade, Charles Schwab), consumer (Lay’s, Sheba, Pizza Hut) to pro-bono (Idealist, TheirWorld). She has received numerous awards, starting with recognition for the Visa Super Bowl Spot --- “Six Degrees of Separation” with Kevin Bacon – a pop culture phenomenon, her much-lauded work for the Coalition for the Homeless is part of MOMA’s permanent collection, and her “chatbot for good” was created for the charitable organization “Idealist” and recently showcased in The Webby Awards.